Better Than Basics

Introducing the latest additions from the Ruka Wet Products innovation lab: a freshly sourced batch of hair care essentials for hair that needs better-than-basic.

Developed to streamline the (often elaborate) steps of those blessed with curls, ringlets or coils, this four piece set features vegan, cruelty-free and nature-fuelled formulas that celebrate native African oils and extracts, with a strong focus on functionality.

Hold Me Down Edge Gel

A lot of edge gels are made with your baby hairs in mind but not the scalp/skin surrounding it - ignoring the fact that a healthy and protected scalp is the key to thriving edges. We’ve formulated our first edge gel with the novel application of a skin-care active, providing a medium to strong hold whilst also caring for both your hair and scalp.

Do-It-All Gel

The Do-It-All Gel does it all: conditions, moisturises, protects and gently holds. This conditioning gel is designed to have a soft hold with a gentle sheen, minus the dreaded crunch or stiffness.

Save Me Serum

The secret is in the name! This serum promotes hair growth and retention, replenishes health and nourishment, and conditions and protects of each strand. This serum also acts as a colour fade and heat protectant, whilst filtering UV rays which can dry and burn your hair. All of this whilst still giving you a lightweight sheen and the Ruka bespoke fragrance blend we all love!

Hair Perfume

Moisturise, protect & infuse your curls with the Ruka signature scent, a delicate blend of delicious coconut top notes and woody heart notes that rest in a warm musk and vanilla base.