Curly Girls Club.

YOUR CURLS. YOUR CROWD. YOUR REWARDS.
JOIN THE CLUB, EARN POINTS EVERY TIME YOU SHOP, AND UNLOCK WHAT MONEY CAN'T BUY.

JOIN THE CLUB or Login here

You can sit with us.

Whether you're an OG co-creator, crowdfund investor or a more recent curly girl, our global community has built Ruka alongside us at every step. It's only right that we reward you for rocking with us.

EARN 200 POINTS WHEN YOU JOIN

01

JOIN THE CLUB

Sign up to the Curly Girls Club, earn 200 points as a welcome bonus and enjoy special rewards right away.

200 POINTS TO JOIN

02

EARN POINTS

As an early member, earn 1 point for every £1 spent - and earn more as you shop.

£1 = 1 POINT

03

GET PERKS

From discounts, early access and product reservations to exclusive event invites — the club is where you want to be.

SAVE SOME COIN

04 SEE YOU SOON

Don't be a stranger - points can only be used online, but we'd love to see you at a Selfridges, Sephora or Ruka event near you.

Join now

FAQs

Log in to your account and click "Curly Girls Club" in the menu. You'll see everything there!

reward points expire after two years. if you can't use your points before they expire because your favourite product is out of stock, email us at help@rukahair.com.

any points created from cgc credits will expire april 2028.

your tier status expires annually, so make sure you use up your rewards to stay in your current tier within the year!

We'll email you! Depending on your tier status, you'll get the invites, the exclusive deals, and the hottest gist about restocks and launches first. Don't dull!

No, points can only be redeemed on rukahair.com.

We discontinued the well-loved Curly Girls Club subscription, and have replaced with a points system that allows you to access the same discounts plus other perks with your points. we're excited for you to join!

Oh, so you're an OG! Our Co-Creators built the products and the brand alongside our team with their ideas and feedback. That ethos is core to who we are and always will be. Join the Curly Girls Club as a member and you'll get exclusive access to research and feedback opportunities.

Email us at help@rukahair.com. Once we've verified your email against our investor list, we've got some points to give you as a thank you for being first to see the vision. we dey!